DEC 10th
Wednesday

6:30 PM
Meet & Greet Reception
Hilton Garden Inn Tampa Airport Westshore
5312 Avion Park Drive
Tampa, FL 33607


Join us for the exclusive Meet & Greet the evening before the summit!

This is the perfect opportunity to network with industry leaders, presenters, and fellow professionals in a relaxed, social setting.


Build valuable connections, share insights, and gain early access to ideas and conversations that can shape your marketing approach before the main sessions begin.

It’s more than just a mixer - it’s your chance to start meaningful conversations that could spark collaborations and open doors to new business opportunities.

DEC 11th
Thursday

9:00 AM - 9:15 AM
Welcome & Introductions
Mark E. Gaffney

9:15 AM - 10:00 AM
The Psychology of Choice
Jerry Lanier

Learn to recognize decision biases, build strong emotional connections, and apply behavioral insights that inspire action and long-term loyalty.

10:00 AM - 10:45 AM
The Seminar Success™ Playbook
Jerry Lanier

Using data and science to build effective marketing campaigns. Lessons learned from over 1 million events!

10:45 AM - 11:00 AM | Break

11:00 AM - 12:00 PM
The Seminar Mastery Blueprint™ Gameday
Jerry Lanier

Discover 11 sales techniques to maximize appointments! If you’re not converting at least 50% of the room, then you’re not applying these closing principles.

12 PM - 1 PM | Lunch

1:00 PM - 1:45 PM
Stop Being Invisible: Building a Brand That Wins Online
Greg Ryan

Whether you’re a local business, professional firm, or national brand, your online presence determines how (and if) customers find, trust, and choose you.

1:45 PM - 2:45 PM
The Seminar Mastery Blueprint™ Pre-game
Mark E. Gaffney

We’ll show you what top level advisors are doing today to ensure that their rooms are filled with quality prospects.

2:45 PM - 3:30 PM | Break

3:30 PM - 5:00 PM
Live Dinner Seminar Demo
Mark E. Gaffney

Discover how MEG Dinner Seminars convert 70% of their attendees into appointments! Yes! 70% Plus.

5:30 PM | Dinner from Maggiano's Little Italy

DEC 12th
Friday

8:00 AM - 9:00 AM (OPTIONAL)
Q&A Session

9:00 AM - 9:45 AM
WebinarConnect™: An Innovative & Unique Approach To Webinars That Delivers Results
Mark E. Gaffney & Jerry Lanier

In a crowded digital world, most webinars blur together. WebinarConnect reveals a fresh, data-driven approach to that actually converts prospects into engaged, qualified appointments.

9:45 AM - 10:30 AM
The Seminar Mastery Blueprint™: Postgame
Mark E. Gaffney

7 powerful methods to get your prospects to show up on time and ready to do business with you. If they sign up at the seminar, they need to show up in the office! 

10:30 AM - 11:15 AM
Dominate Your Market with Television, Radio and Podcasting
Mark E. Gaffney

Learn how to effectively use local and national media outlets and social media to create massive revenue and brand awareness!

11:15 AM - 12:00 PM
The Power of Marketing Coaching
Mark E. Gaffney

Discover how the most elite advisory firms in the country utilize marketing coaches to propel their revenue and practice into the stratosphere.

12 PM | Boxed Lunch & Departure

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